It’s the ultimate conundrum for the nation’s top Public Relations companies. You’ve beaten the competition to that contract and netted the next big client. But now the real work begins. Clients are more demanding than ever and are increasingly looking for a much more tangible return on their investment. A few hundred press releases and a vaguely amusing Twitter campaign no longer cuts it.
Creating a tailor made podcast for your client’s brand, product or campaign is one of the fastest and most effective ways of adding both awareness and kudos to any initiative. A podcast essentially becomes your client’s very own radio programme: uniquely produced content specifically reflecting the customers core message. And all freely available at the touch of a button.